TV ADVERTISING

Recipe Tips

In the Autumn of 2005, we took the Rooster brand on to TV for the first time with a series recipe tips and helpful hints running on a number of specialist food channels.

The Potato game

At the end of 2006 we created a 40 second commercial, featuring playing the old school children's favorite, 'The Potato game'.

It became the first ever commercial for 'branded' fresh vegetables to appear on British television and by the campaign's end, sales were 300% up on the level they had been just two years before and one in seven UK adults were aware of the Rooster brand.